Ecommerce
E-commerce is the process of purchasing and selling products or services online, along with the data and money transfers required to execute those transactions. It is often referred to as online commerce or electronic commerce.
At its core, e-commerce involves the exchange of products, services, money, and data through an electronic network—most commonly the internet. It has transformed how businesses operate and how consumers shop.
E-commerce transactions can take several forms, including B2B (business-to-business), B2C (business-to-consumer), C2C (consumer-to-consumer), and C2B (consumer-to-business). Each model serves a unique market dynamic and consumer need.
Reaching the right customers at the right time is crucial for maximizing sales and increasing profitability. By enabling seamless buying, selling, and information exchange over the internet, e-commerce empowers businesses to grow and succeed in a digital-first world.